![]() ![]() “Not usually known for risky or edgy marketing maneuvers, this is a huge stride for the historically conservative distillery.” Yes, those of you who were foolish enough to purchase bottles of the Black, Gold and White Bowmores should pour them out now and make room for the Devil’s Casks. “The Devil’s Cask series is the best new thing from Bowmore since….well….since maybe they started making whisky.” This sentence is on behalf of the Bowmore Devil’s Casks: To see what he is capable of we only need to turn to an effort from a few days prior that takes us up a level or three. ![]() Eat some raw eggs, man, and go for a run on the beach. Come on, David, don’t lose steam at the end of the year. It can’t, of course, be seen as representative of David D.’s gifts as it employs two unexpected qualifiers: “I think” and “best received“. But this by no means diminishes the power of this endorsement. It goes without saying that every cask of X they get is going to be the best/best received whisky from X yet. “I think this cask will be the best received Glendronach yet.” First up is this relatively innocuous claim for their most recent Glendronach cask: Well, let’s get started with some of the recent entries that inspired me to finally create this category of posts. For this reason future iterations in this category may occasionally feature other luminaries, and I encourage my readers as well to share instances of marketing hype that I may have missed or to nominate challengers to the belt currently worn by David D. Others have paved the way, and yet others continue to fill the spaces around his work. However, as much as he has contributed to this genre in a short period of time he is far from alone. No review today but as I was going through the week’s worth of marketing blasts from K&L* it occurred to me that it may be important to preserve for the sake of future generations the impressive body of work of David Driscoll Esq. ![]()
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