Like Martin Luther’s ’95 Theses’ nailed to the door of Wittenberg Cathedral, Kusek and Leonard drive nail after nail into the sclerotic heart of the old-fashioned music business. This book tells it straight and will make the dinosaurs of the music industry very unhappy. Stephen Hill “Producer, Hearts of Space” (San Rafael, CA USA)Ī stunningly candid source of concentrated, up to date insight about the music business and its turbulent transition into the digital era. If you buy just one industry book this year, this should be THE one. The book is easy to read, easy to understand and simply brilliant. independent) revolution is about, and most importantly, what it will entail to prosper in it. They also possess and display a clairvoyant eye toward the future that offers beneficial insight and foresight to those who may not be aware of what this whole digital (i.e. Both Dave and Gerd (the books co-author), have their fingers firmly planted on current music industry activities and trends. It also provides statistical information that professionals, marketers, entrepreneurs, and educators can use constructively. It discusses in detail, the reasons why the future of the music industry is headed into the digital/mobile entertainment era. This book is so brilliant that it makes the vast majority of music industry books that are being published seem irrelevant. The authors are especially good at describing how the way current record companies operate – as both owners and distributors of music, with artists making less than executives – will also drastically change: individual CD sales, for example, will be replaced by “a very potent ‘liquid’ pricing system that incorporates subscriptions, bundles of various media types, multi-access deals, and added-value services.” While the authors often shift from analysts into cheerleaders for the über-wired future they predict – “Let’s replace inefficient content-protection schemes with effective means of sharing-control and superdistribution!” – their clearly written and groundbreaking book is the first major statement of what may be “the new digital reality” of the music business in the future.ĥ.0 out of 5 stars THE FUTURE OF MUSIC IS NOW Two innovators in music technology take a fascinating look at the impact of the digital revolution on the music business and predict “a future in which music will be like water: ubiquitous and free-flowing.” Kusek and Leonhard foresee the disappearance of CDs and record stores as we know them in the next decade consumers will have access to more products than ever, though, through a vast range of digital radio channels, person-to-person Internet file sharing and a host of subscription services. Go to the iTunes store and search “Future of Music” podcasts and subscribe. You can listen to the book on iTunes as a podcast for free. You can purchase the audiobook from Audible. The Future of Music book is available in various forms. The Future of Music – by Dave Kusek and Gerd Leonhard
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